Poco Loco’s story begins in de the mid-nineties with just a single production line of tortilla chips in an old garage. Flash forward 20 years and the modest operation has made way for an impressive snack food empire. The company’s tortilla chips, wraps, taco shells, sauces, dips and dinner kits spice up meals in over 70 countries. In order to keep up with orders and meet demands from its clients, each with their own preferences and tastes, Poco Loco has made significant investments in infrastructure and in optimizing operational excellence.
High ambitions
This is illustrated eminently by the company’s showpiece, a fully automated high-bay warehouse. With a height of 43 meters and a surface area of 15,000 m², the building can accommodate up to 42,000 pallets. An impressive 100-meter bridge, built over the road, connects the warehouse with production. Conveyor belts move the raw materials and finished products across.
The set-up saves over 25.000 truck movements per year, resulting in safer roads and significantly reduced CO² emissions. Poco Loco thereby strongly reaffirms its commitment to sustainability.
Operational excellence
But the prestigious construction project is just a part of the company’s mission to realize a greater and a more efficient production capacity. The company continuously invests in state-of-the-art technology, machinery and fully automated processes, from production to warehousing and logistics.
Inside the production facility, you find yourself in a factory of the future. Robots are placed in three different directions to produce without waste and to meet the specific demands of each customer. Each production line has several packing lines and switching between lines is possible without having to stop production even for a second. High speed and low cost is the name of the game at Poco Loco.
Exploring great taste
Combining maximum flexibility and precise management of operational complexity is Poco Loco’s key feature. It’s also what allows for permanent innovation of the product range.
The company’s marketing department screens the market for new trends and opportunities continuously. Its experienced R&D team is always coming up with novel taste experiences, offering customers a wealth of options to choose from. In the taste lab, new and existing products are meticulously evaluated by a trained panel. In addition to Mexican cuisine, Poco Loco has found new sources of inspiration in the Middle-East, adding products like flatbreads to its product range. And who knows what part of the world is next?
Combining maximum flexibility and precise management of operational complexity is Poco Loco’s key feature. It’s also what allows for permanent innovation of the product range.
