Vegetables & fruits

Anuga 2023 is a wrap! The food fair in Cologne was again the event of the year for our members. As many as 192 Belgian food companies talked to existing and potentially new customers about their diverse products and latest innovations.

Belgian company Greenyard saw the light of day in the small East Flemish town of Belsele back in 1983. Over the past four decades, the business has waxed to become a true world leader in the production and distribution of fresh, frozen and prepared fruit and vegetables. 

Dirafrost produces frozen fruit for food companies, bakeries and supermarkets. The company is continuing to innovate and deliver solutions in response to trends, such as the rising demand for fruit preparations in plant-based specialty pastries. 

The Belgian food industry recently launched its new Sustainability Roadmap. This compass is the industry’s bid to lead the way over the years ahead in pushing for a sustainable food system working in tandem with consumers, food chain partners and other stakeholders.

Expo 2020 Dubai is a hotspot to get inspired about food trends across the world. That’s exactly what two of our companies did at the Belgian pavilion, demonstrating how they want to grow bread on Mars…  And we asked visitors how they get inspired by our Belgian food and drinks! 

The global player in frozen vegetables, herbs and fruit uses state-of-the-art technology to innovate. Ardo recently launched beet bacon: a pre-cooked, crispy piece of red beetroot.  

Our Belgian delicacies have been gaining popularity in Saudi Arabia, the United Arab Emirates, and by extension the entire Gulf region. What other opportunities, food trends and events does the Middle East have to offer you? 

Our Belgian vegetable processors annually process around 1 million tonnes of vegetables into frozen products. From cauliflowers to leeks, beans, cabbage, peas and carrots: in no time at all, they go from the field to the factory where they retain all their vitamins. 

Coming from a small country in the heart of Europe, Belgians are known to be rather modest and humble. But when it comes to our food and beverages, we have a great food.be story to tell!