Bakery & pastry

As a specialist baker of frangipane, genoise cakes and soft waffles, Lilly’s Cakes brings Belgium’s favourite pastries to your local supermarket. 

A third-generation family business, Dely successfully made crafting the perfect freezer waffle its number-one mission – even in the face of big challenges!

Our Belgian delicacies have been gaining popularity in Saudi Arabia, the United Arab Emirates, and by extension the entire Gulf region. What other opportunities, food trends and events does the Middle East have to offer you? 

La Lorraine is the largest industrial baker in Belgium and even one of the five largest in Europe. The coronavirus crisis caused a decrease in its turnover for the first time in 25 years.

Coming from a small country in the heart of Europe, Belgians are known to be rather modest and humble. But when it comes to our food and beverages, we have a great food.be story to tell!

There is no doubt that organic products are on the rise. According to BioForum, the sectoral organisation for organic agriculture and food in Flanders, the sector has been thriving for years. 

Only a few kilometers separate Brasserie Leopold 7 and bakery Champain. Both support sustainable food production. That was all it took to the founders to develop a simple but original idea: to make the most of their associated processes while avoiding food waste.

Bread is a key element in the great Belgian food tradition. Kathou Wagemans of the Belgian Bread Association explains how the industry is responding to the demand for sustainable and varied bread.

BE DELICIOUS is a joint venture of Belgian food producers, who are eager to share their passion for the Belgian cuisine with the rest of the world.